Types of sports hospitality events

Sport hospitality events can provide your staff, customers, or clients with a destination, an attraction, and surroundings that are sure to impress and can be tailored to a variety of interests. These sorts of events can be scaled to suit your budget and can be held throughout the year, as there’s often some sort of sporting action taking place each month.

We look at some of the options available for corporate hospitality sporting events.

Corporate boxes 

A corporate box is a fantastic way to watch a sporting event. A great view of the action, alongside food and drink, can make watching a live football match or an experience at the races all that bit more special for your guests.

Boxes are also often sponsored, which a company can use throughout a sports season or arena event. Getting involved with a local sports team in such a way, by sponsoring a box at their matches, is a great way to promote your business. Though this can be costly, it gives you access to a key space that you can use for your future corporate events.

Football and rugby matches are prime candidates for this sort of event. Major events like cup finals, play off matches, or international games are ideal as there is usually more ceremony and an electric atmosphere.

Corporate boxes also provide a way to escape the crowds at the races, as well as offering a great way to entertain guests or reward your staff. They also provide an opportunity for your employees to get dressed up and get a taste of living a luxurious lifestyle.

Whatever the sport, a corporate box can provide an opportunity for your guests to watch in comfort and feel a bit more pampered. It’s also a great way to entertain a small to medium-sized group of guests.

VIP treatment and world travel 

Beyond a corporate box there is the experience of VIP treatment. This can give your guests access to areas they might not otherwise reach, and a chance to do something really memorable.

From pit lane access at formula one races to ringside seats at boxing matches, there’s a lot of VIP variety available – good for tying sport hospitality events to a wider incentive trip.

Travelling to different countries to watch motor racing, or spending a few days in Las Vegas to watch a major boxing match, for instance, could be a great way to reward staff, or offer corporate hospitality to a potential or existing client. However, it’s important to note that arranging this sort of trip and visiting this type of event, with VIP treatment, can be costly. Demand for tickets is also often very high.

Heritage and tradition

Alternatively, you might want to treat your corporate guests to an event that’s steeped in tradition.

Events like Wimbledon are rich in history and can be a great sporting destination to offer your staff or clients as corporate hospitality. From strawberries and cream to cheering from Murray’s Mound with the crowds, this could be a fantastic day out.

If you wanted a change of pace and a day that feels incredibly high-end, you could experience the University Boat Race or a sailing event like the Henley Regatta. These events, much like horse racing, can be an excuse to get dressed up and enjoy a sport with a more refined edge, complete with champagne and high-quality food.

Sports can make a great centrepiece to a corporate event. They thrive on spectacle and, in many cases, offer a number of memorable moments for your guests.

Most Common Injuries in Sports and Training

Collectively, more than 30 million children and teens participate in sports on a regular basis, sustaining more than 3.5 million injuries every year—and adults are even more liable to get injured when playing. You need to understand the most common injuries you’re likely to face, and work to prevent or mitigate them at all costs.

These are some of the most commonly sustained injuries during recreational activities:


Strains are caused by the repetitive use or overuse of a muscle in a specific pattern of motion, or in an improper way. Generally mild, some strains can be excessively painful and prevent you from certain normal daily functions. Even though strains are largely preventable with proper warm-ups, stretches and form, they remain one of the most common injuries experienced during athletic events.


Sprains, even though they’re only one letter different than strains, are an entirely different category of injury. Sprains happen when the ligaments in a joint are stretched or damaged in a way that causes swelling, but no formal dislocation. Ankle sprains are notoriously common, and often happen when landing incorrectly, or on uneven terrain. Sprains can be mild and unobtrusive, but can also be more painful than breaking a bone, taking weeks to months to fully heal.

Knee injuries

Human knees often bear the brunt of impact-based sports, especially when they involve running. Those that involve jumping, like basketball, require even more strain on the knees. Over time, these repetitive impacts can take a toll on your knees, leaving you susceptible to chronic pain; plus, if you’ve ever had a knee injury in the past, you’re more likely to experience a knee injury in the future.

Dental injuries

You may not think of dental injuries as often as you think of things like strains and sprains, but the truth is that over 5 million teeth are knocked out every year, with over 600,000 emergency room visits due to dental injuries. Your mouth and teeth are sensitive, and most athletic events have flying objects that could easily take out a tooth if you aren’t properly protected. Even running and falling face-first may be enough to cause a severe dental injury.

Shin splints

Shin splints refer to any kind of resonant pain in your shins after running repeatedly or changing your lower-body workout regimen. They usually come as a result of extended and unexpected stress, such as increasing your running mileage faster than your body could contend with. Most cases of shin splints will go away within a few days or weeks with a combination of rest, ice, compression and elevation, but the injury is common enough to warrant prevention strategies.


Fractures are breaks, whether partial or complete, in a bone of the body. They can occur in a number of sports and in a number of ways, but are often painful and can take weeks to fully heal.


Herniated discs are just one cause of sciatica, which occurs when excessive pressure or pinching affects the sciatic nerve in your lower back. The pain associated with sciatica can be severe, radiating from your lower back down the legs (though usually only affecting one side of the body). Fortunately, most cases of sciatica are temporary and can be remedied with non-operative treatments.

Helpful Ways to Avoid Injuries

Thankfully, you can avoid most injuries with the following strategies:

  • Choose your activities carefully. Carefully consider which activities you take part in, as some sports bear a greater risk of injury than others—especially if you have a chronic condition or susceptibility to one of those injuries. For example, if you have bad knees, basketball may not be the best choice for participation.
  • Warm up and stretch. Before participating in any exercise, you should spend at least 10 to 20 minutes warming up. Depending on the sport, this could include light jogging, specific exercises, and stretching. You’ll also want to spend some time stretching your muscles after the game is over.
  • Wear the proper protective gear. Wearing proper protective gear may feel obstructive in some cases, but it’s worth wearing to reduce your risk of injury. Things like helmets, mouth guards, and even supportive wraps can significantly lower your risks.

Sports are good for you, both physically and mentally, so you shouldn’t have to avoid them just to prevent the possibility of an injury. With the right strategy, you can reduce—though not eliminate—the threat of some of the most common injuries across the board.

Signs of A Good Youth Sports Coach

Over the years my sons played sports, they had a wide assortment of coaches with different personalities, coaching styles, philosophies and approaches:

  • Some “safety comes first” coaches postponed games at the sound of approaching thunder.  Others insisted that kids remain on a baseball diamond while lightning flashed nearby.
  • Some developed every player by giving them equal playing time.  Some were content to have a couple of players sitting on the bench except for a couple of innings a game or denied them the chance to play the “fun” positions.
  • Some had training in the sport they were coaching while some didn’t even know all the rules or equipment requirements.
  • A few coaches knew about child development and gender differences.

While youth sports coaches come in all shapes and sizes, with different types of personalities, here are the ten things a parent should look for as signs of a good youth sports coach:

  1. The coach has demonstrated his/her commitment to the health, safety and development of players by becoming trained in child development, safety (first aid/CPR/use of AED, injury prevention and treatment) and in the sport he/she is coaching;
  2. The coach teaches, models and demands respectful behavior, fairness and good sportsmanship;
  3. The coach insists on proper sideline behavior by parents;
  4. The coach sets realistic, age appropriate expectations for athletes;
  5. The coach understands gender differences but avoids reinforcing culturally-based gender stereotypes;
  6. The coach Is patient, stays calm and never loses his cool;
  7. The coach doesn’t unnecessarily intrude on the learning process during practices and games, knows when to teach, emphasizes the positive, makes practices fun and teaches that sports are as much about having fun than about winning;
  8. The coach adjusts his coaching style to fit the individual and team. Like a good teacher, the coach gets to know his players as individuals, is sensitive to their needs, both in sports and their personal lives, understands what works and doesn’t work to motivate an individual player to do his or her best, and helps them learn new skills. By being child- rather than adult-centered, he allows every player to express their individuality and realize their full potential
  9. The coach looks for team-building opportunities. She looks for chances to help her players bond as an effective and cohesive team by, for example, holding team parties, going to high school games together as a team, team carwashes, and encouraging high fives, rally caps and “dog piles.”  I used to bring a cooler with popsicles and other frozen goodies for break time during practices. It is the little things that go such a long way to bring together a group
  10. The coach Is sociable, empathetic and has good communication skills.